Sinead Murphy is a prominent makeup artist in Ireland who has worked extensively in the beauty industry for over 10 years. She is highly sought after for bridal makeup and has worked with famous personalities such as Maura Higgins. In addition to her successful career as a makeup artist, Sinead has conducted various beauty workshops nationwide to share her expertise. Since launching her own business in 2015, Sinead has gone on to work with hundreds of brides to create the perfect bridal look for their wedding day, in Ireland, Europe and the Middle East.

During her work with clients, Sinead noticed that many people found it challenging to choose from the multitude of beauty products available in department stores. They also desired a makeup product that they could conveniently carry with them on-the-go.

Therefore, Sinead came up with the idea of creating a travel-friendly make up palette that includes all the essentials needed to achieve the perfect makeup look, such as eyeshadows, blushers, highlighters and bronzer. Her goal was to simplify makeup routines for people who felt overwhelmed with the variety of products available.

The palette also comes with a mirror, making it easy to apply your makeup anytime, anywhere.